Totalscope Marketing is an agency that whole heartedly believes in the inbound methodology. It's what drives all of our decision making for ourselves and our clients. That being said, working with Totalscope means using inbound marketing methods.
Inbound marketing is a term coined by Brian Halligan, CEO of Hubspot. The very base of inbound comes from the idea that marketers shouldn't wait for potential customers to come to them. Using a proactive approach, marketing efforts are designed to draw more qualified customers into the funnel. Through campaigns developed with the intention of lead nurturing, we believe we can find the most relevant potential customers. Finding relevant potential customers increases conversion rates and dramatically improves sales.
The inbound funnel helps marketers create content that is specific to the potential customer's stage within the buyer journey. No more generic content and email blasts. Inbound marketing brings back the personal touch that was lost in traditional marketing methods.